DIGITAL SOLUTIONS
A website, an internal tool or an app?
Choose the form of your digital solution around the task it needs to support.
The most useful starting question is what people need to accomplish. A public website, a team tool and a mobile app can serve different needs, even when they belong to the same business.
Map the task first
Identify the user, the action they need to complete and the information involved. Note how often the task occurs and where people currently get stuck. A short journey map can make a vague request much more specific.
Match the format to the context
A website may help people discover your services or present a personal portfolio. An internal tool may support a team’s workflow. A web or mobile app may support repeated interactions. Compare these options against the actual users, devices and working context.
Start with a focused scope
Choose the essential journey and define what completion looks like. Discuss content, access, data, integrations and ongoing ownership before adding features. Use a prototype to review the experience with the people who will use it.
YOUR NEXT STEP
Bring one real task to the conversation: who needs to do what, what makes it difficult today and what a useful outcome would look like.
Discuss your project ↗
